Every business writing project is unique. Yet every project has a lot in common with the others. In general, this is how I work.
1. Initial Assessment
We start with where we are. I ask a lot of questions, some of which are:
What do you want to accomplish? How will you know you’ve done it?
What are the deliverables? How do you envision them?
What’s most important to you when it comes to using the strengths of the particular medium—print, web, audio, or social media?
Who’s your audience? How do you see this work attracting them and serving them?
What do you want that audience to know, to believe, to feel, to do, after interacting with this communication?
What sources do we have to work from? People to interview, research to be conducted, existing source materials?
What’s your preferred style of working? Do you have any pet peeves I would do well to be aware of?
What’s your timeline? Your budget?
I submit a proposal with a working definition of the project, its scope, responsibilities, timeline (including target dates for each project step) plus an estimate. I charge $90 per hour.
3. The Project
We agree on a plan: number of drafts, review process, team meetings, progress checks, billing. We communicate as often as needed, especially when the unexpected happens. I deliver a product that accomplishes your purpose on time and on budget.