Clear, Compelling Words That Get Results

The Business Writing Process


Every business writing project is unique. Yet every project has a lot in common with the others. In general, this is how I work.


1. Initial Assessment

We start with where we are. I ask a lot of questions, some of which are:

  • What do you want to accomplish? How will you know you’ve done it?
  • What are the deliverables? How do you envision them?
  • What’s most important to you when it comes to using the strengths of the particular medium—print, web, audio, or social media?
  • Who’s your audience? How do you see this work attracting them and serving them?
  • What do you want that audience to know, to believe, to feel, to do, after interacting with this communication?
  • What sources do we have to work from? People to interview, research to be conducted, existing source materials?
  • What’s your preferred style of working? Do you have any pet peeves I would do well to be aware of?
  • What’s your timeline? Your budget?


2. Proposal

I submit a proposal with a working definition of the project, its scope, responsibilities, timeline (including target dates for each project step) plus an estimate. I charge $90 per hour.


3. The Project

We agree on a plan: number of drafts, review process, team meetings, progress checks, billing. We communicate as often as needed, especially when the unexpected happens. I deliver a product that accomplishes your purpose on time and on budget.


That’s it. Shall we begin?


© 2015 Joan Oliver Goldsmith. All rights reserved.